Campaigns allow you to proactively send a message (in the form of a push notification or in-app message) to any user who has your app installed on their device. They can be used to encourage user re-engagement, announce app version updates, request highly engaged users to review your app in the app store, and more. For a visual walkthrough of Campaigns, please see our Campaigns Overview video.
Helpshift offers two types of Campaigns: Broadcast and Continuous.
- Broadcast Campaigns are best for special events, such as a holiday promo or a large sale, where you may wish to send a one-time notification to users about the event.
- Continuous Campaigns are meant for Campaigns that always target select users at select times, such as a notification that is sent to a user when they hit $100 in spend or if they haven’t opened the app in over a week.
The free version of Campaigns allows you to use Broadcast Campaigns for a limited amount of users. To gain access to Continuous Campaigns (and gain the ability to reach out to your entire user base), please reach out to email@example.com.
Some ways you can utilize Campaigns include:
- If your users tend to drop off at a certain point in your app, you can use a Continuous Campaign to proactively reach out to future users before they do the same thing.
- If you need to alert your users about a new feature and direct them to an FAQ explaining what it does, you can use a Broadcast Campaign to reach all current users. They’ll be able to open the FAQ directly from the push notification, thus launching your app and re-engaging them.
Before setting up your Campaign, think about:
- What content will be in your message. Keeping it short and simple is best – your notification will likely be competing with other notifications for attention, and should catch the users eye to make them want to click it first.
- What action should occur when the message is tapped. Possible actions include opening the app, opening a Helpshift FAQ article inside the app, opening the App Store rating screen, and more.
- Who to target, e.g. the type of user you want to send the Campaign, will depend on what kind of action you want users to take. For example, if you want to get inactive users to re-engage with your app, you should target users who haven’t opened the app in a certain amount of time. Other possible options include: all iOS users; users who hasn’t yet installed the most recent app update; users who have opened the app in the last week; users who have had an item sitting in their shopping cart for a day or more; and many other options.
- Whether you want to send the message out as a Broadcast Campaign or a Continuous Campaign. To learn more and review some examples, see Should I Run Broadcast Or Continuous Campaigns?
To set up your first Campaign, navigate to the Campaigns page by clicking the megaphone icon on your Dashboard.
On this page you’ll see options to review all running, paused, scheduled, completed, drafted, and archived Campaigns for each of your apps. You can also use the ‘All Campaign Types’ drop-down on the top-right to select Push Notifications or In-app Messages. You can also conveniently search your existing Campaigns.
To create new Campaign, click the ‘+ New Campaign’ button on the top. This will open a pop-up that allows you to select your Campaign template from a predefined list of common Campaign types, including requesting an App Review, requesting feedback, and notifying users of an update. If none of these are the Campaign type you’re looking for, select ‘Blank’ to create a custom Campaign.
Once you’ve select your Campaign template, you’ll need to select the Campaign type (push notification vs. in-app notification); which app you want to send the Campaign to; the content of the message, which you can preview on the right-hand side of the screen; and which action you want to occur when a user selects the notification.
Next, select your target audience and delivery schedule to determine who will see your Campaign and when. For example, you could choose to target iOS users who haven’t opened the app in 3+ days. You’ll also select whether this will be a Broadcast or Continuous Campaign in this area.
To launch your Campaign, click the ‘Save & Publish’ button in the top right corner. If it is a Continuous Campaign for certain users, it will start immediately upon publication. If it is a Broadcast Campaign that has a set start date, it will not start until that start date.
For a visual walkthrough of the above process, please see our video on Defining The Target Audience For Your Campaign.